How was he right? How was he wrong? “Print created individualism and nationalism in the sixteenth century. Walter Ong “We are as numb in our new electric world as the native involved in our literate and mechanical culture.” What does this mean? Has it changed? Moving forward: Postmodernism and hyperliteracyħ The Electric Culture Why was it so scary to McLuhan? Written Media How do they differ? Oral vs. Why? Presupposes there is a single simple answer when more analysis of the technology is neededĦ Oral vs. What are its characteristics? How do they change results?ĥ Media as Simply Tools Rejected by McLuhan Why is this phrase so memorable? What does McLuhan mean by this? But do not get comfortable with a single interpretation (from Annie Hall)Ĥ What is a Medium? Cubism as an example medium. Presentation on theme: "Marshall McLuhan’s Understanding Media: The Extensions of Man"- Presentation transcript:ġ Marshall McLuhan’s Understanding Media: The Extensions of ManĢ Marshall McLuhan (1911-1980) Canadian professor of English Literatureĭirector of University of Toronto’s Center for Culture and Technology (1963) Large influence on media studies Media considered based on their features and their influence on society
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